Design & Art Direction

SOH Genres

Sydney Opera House Genres 2018

We created a series of brand images to represent the diverse range of arts & culture genres at the iconic Sydney Opera House. We applied the brand strategy of flipping visitors’ expectations on their head, portraying the genres in the most surprising and least expected way possible.

Created with SOH Creative Studio.
Cybele Malinowski & Daniel Boud.
Video: Justin Malinowski.
Role: Art Direction.