Design & Art Direction

Alina Vision

Alina Vision

51% of the world’s blind suffer with needless visual impairment. Alina Vision is here to change that.

Alina Vision is a new social enterprise with a mission to end avoidable blindness by making high quality eye care available to everyone.

We needed to redefine what it means to offer world-class care. The brand needed to clearly feel like a highly attractive business investment, yet represent a trusted organisation to deliver eye surgery for a range of patients - from the highest income earners who otherwise travel overseas for their care, to the those receiving pro bono treatment.

Inspired by the visual language of eye care, the brand becomes a device that demonstrates the change that Alina Vision will make in the world.

Created with the team at Landor, Sydney.
Role: Concept & Design.