Design & Art Direction
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Bailey Nelson

Bailey Nelson

Why does eyewear have to be so expensive? The answer is, it doesn't, Bailey Nelson found a better way to make quality glasses affordable. They needed a brand that explained how they make their frames so cheap, also explained the benefit of a lower price point.

At $99, these babies are so cheap that you can buy a couple of frames for the price of one designer pair. Bailey Nelson is all about individuality, looking different (everyday of the week if you like). They provide the frames, you provide the personality, bam. Look different.

Created with the guys at Interbrand.
Role: Design & Art Direction